Episode Details

Samantha and I are doing a Q&A today answering some of the most common questions she gets about LRP and how it actually works in today’s market. We run through everything from what it does, how coverage and premiums work, when it pays out, and how flexible it actually is depending on your operation. If you’ve ever been confused by LRP or just want a clearer understanding of how it fits into your marketing plan, this episode is going to walk through it in a really straightforward way.

Links

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
⁠CattleUSA Website - https://www.cattleusa.com/
Facebook - https://www.facebook.com/cattleusamedia
Instagram - https://www.instagram.com/cattleusa.media/
Subscribe to our newsletter - https://www.cattleusadrive.com/premium
CattleUSA Media - https://www.cattleusamedia.com/
Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/
Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco
The Next Generation Podcast Website - https://www.thenextgenag.com/

Key Takeaways

• LRP protects the downside of the market without capping your upside potential

• There is no upfront cost, which helps from a cash flow standpoint

• Policies are flexible and allow you to sell cattle within a window—not a fixed date

• Coverage is based on futures, but payouts are tied to national index values

• You can insure a wide range of cattle, including unborn calves

• LRP can be used as a consistent and repeatable risk management strategy

  
  

Chapters

00:00 – Intro and why we’re doing an LRP Q&A
01:30 – What LRP is and what it actually protects
02:15 – Does LRP cap your upside and how payouts work
03:45 – What policies settle off of and why it matters
05:15 – Premiums, costs, and what determines pricing
07:00 – Coverage levels and how to think about them
08:45 – Weight ranges, cattle types, and insuring unborn calves
10:30 – Selling flexibility and coverage windows
12:15 – LRP vs futures and put options
14:00 – Using LRP as part of your marketing plan
16:00 – Final thoughts and how to get started

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