Episode Details

In this episode of The Lyndsay Stafford Show, Lyndsay talks with Greg Herring, Director of Sales and Marketing at Nashville Ballet and longtime sports marketer.

Greg shares how he went from college athletics and NASCAR to the world of ballet, and why marketing live experiences is all about memories, not just tickets. He breaks down how Nashville Ballet attracts younger and first-time audiences, the role of video, social media, and influencers, and how to make the arts feel accessible instead of intimidating.

They also dig into lessons any business can use: trying bold ideas, learning from failures, and building in time for reflection so your next move is intentional—not reactive.

Episode Highlights
Greg’s journey from collegiate sports and NASCAR to Nashville Ballet

What makes marketing live entertainment different from selling products

Using digital, video, and bite-sized content to engage modern audiences

How Nashville Ballet reaches younger professionals and first-timers

Collaborating with artistic teams to turn vision into ticket sales

Business lessons from sports: experiment, learn fast, “next play” mindset

Why reflection (not just hustle) shaped Greg’s career and life direction

Whether you’re a marketer, entrepreneur, or simply someone who loves live experiences, this conversation will challenge you to rethink how you engage your audience, take risks, and define success on your own terms. Tune in to walk away with fresh ideas you can apply to your business, your creativity, and the way you show up in your community—on and off the stage.

Follow Greg:
https://www.linkedin.com/in/gkherring/

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