Episode Details

Gui Gomes and Joao Alves are building Bleap with a simple but ambitious bet that changing the backend of finance can change what users get out of it.

They explain how Bleap reached 20,000 users and $30m in transactions, why higher cashback and better savings rates depend on new infrastructure rather than better design, and what it takes to scale a blockchain-based fintech beyond early adopters after raising a $6m seed led by Blossom Capital.

The Scaling Europe show is presented by Deel – check them out here:

https://get.deel.com/ruynb7o4lfjk

Timestamps:

0:17 - Introduction to Bleap and its mission

1:30 - Building fintech on blockchain technology

2:54 - Progress and user growth insights

5:02 - Challenges in user acquisition strategies

7:14 - Marketing finance as a lifestyle choice

8:02 - Importance of user benefits in pitches

9:11 - Anticipating trends in fundraising

12:21 - Goals for user acquisition and retention

14:28 - Importance of hiring the right talent

15:49 - Key traits learned from Revolut

19:00 - The Revolute founder support network

21:01 - High bar for talent at Revolut