Episode Details

Tennis tournaments are capitalizing on signature cocktails, transforming drinks into significant revenue generators alongside matches. The US Opens Honey Deuce led the way, earning approximately seventeen million dollars from over seven hundred thirty-eight thousand sales last year. Now, Miamis Open has entered the scene with the Love All frosé, a frozen rosé priced at twenty-two dollars and served in a tennis ball-shaped glass. This trend is spreading across the sport, with events like Indian Wells offering the Drop Shot cocktail and others providing drinks like the Ace Paloma or Lemon Ace at the Australian Open. These limited-edition cups and exclusive lounges are irresistible, especially with social media hype. Players are fans too, with stars like Madison Keys and Jessica Pegula praising the Love All. The business side is substantial, with beverage margins often exceeding ninety percent as attendance rebounds post-pandemic. These cocktails are drawing crowds beyond the courts and proving to be a lucrative addition to tournaments.

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