Episode Details
Back to EpisodesIrn-Bru Zero Relaunch: AG Barr's Growth Plan
Published 1 week ago
Description
AG Barr rebrands Irn-Bru Zero, inspired by Coca-Colas Coke Zero success, to boost UK availability and sales. New packaging highlights classic logo and tagline, with a major ad campaign targeting 86% of UK adults. This move aligns with Barrs growth plan, including recent acquisitions of Fentimans and Frobishers Juices, and a 4% revenue increase.
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