Episode Details

Lead costs on your Facebook and Instagram ads starting to creep up?

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• Get the 48-Hour Ad Fix Audit

I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. 

You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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