Episode Details

Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Brett DeBruycker, with DeBruycker Charolais. In this episode, Brett and Gale will dive into the DeBruycker Charolais 42nd Annual production Sale, held on April 4th, 2026, at 11AM MST at Wester Livestock Auction, Great Falls Montana. 

DeBruycker Charolais, for over 60 years, has built a trusted Charolais breeding program; rooted in integrity, performance, and respect for the land. They exist to help cattle producers build profitable, reliable herd, through genetics backed by integrity, built for performance, and proven over generations.

Brett explains that the DeBruycker family has been raising Charolais cattle since 1963, when his parents first started using Charolais bulls on black, red, and baldy cows and were impressed by the resulting calves and carcasses. Today, seven siblings are involved in the ranch and farming operation. They not only raise seedstock but also buy and feed calves out of their bulls, positioning themselves in both ranching and cattle feeding at a time when the cattle market is strong.

At DeBruycker Charolais, cattle are run like a commercial herd in wide-open Montana country, grazing grass and traveling long distances across large pastures. The cow herd is not pampered, which, Brett says, helps them make better decisions about the kind of bulls that will truly work for commercial producers. He notes that they regularly support the Charolais calf market by bidding on calves sired by their bulls.

Brett stresses the operation’s long-term emphasis on linebred, structurally correct, long-bodied, small-headed, smooth-shouldered cattle designed to add performance and hybrid vigor. Many customers see 40–100 pounds of additional weaning weight when switching to DeBruycker Charolais bulls, which translates directly into greater profitability. He closes by expressing pride in their cow families and gratitude for the opportunity to serve commercial cattle producers through functional, profitable genetics.

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