Episode Details

Getting your product into Walmart, H-E-B, Costco, or Walgreens isn’t just about having a great idea—it’s about mastering the retail buyer pitch.

In this episode, Jeff Crilley sits down with Tia Ellis, Founder & CEO of Wildflower Insight, a retail strategist who has helped founders sell over $200 million worth of products across all 50 states. After working on the broker side of the industry, Tia now teaches CPG founders how to pitch retail buyers themselves and land purchase orders—without relying on middlemen.

In this conversation, we cover: 
- The “Golden Retail Rule” and why most founders scale too fast 
- What retail buyers are really deciding in the first 2 minutes of a meeting 
- The 3 different pitches every founder must master (customer, investor, and retail buyer) 
- Common mistakes that instantly hurt your chances in buyer meetings

If you’re a product-based founder looking to break into major retail, this episode is your roadmap from pitch to PO.

Learn more about Tia Ellis and Wildflower Insight: https://www.wildflowerinsight.com

#RetailStrategy #CPGFounder #Entrepreneurship #Walmart #PurchaseOrders