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Build a Ballot Sparks Voter Engagement in South Australia

Published 1 week, 6 days ago
Description

Build a Ballot voting tool gains traction in South Australias state election, quadrupling users in a week. Co-founders Lizzie Hedding and Tegan Lerm from Project Planet leverage community buzz and influencer support to promote the non-partisan tool. The tool quizzes users on key issues and matches them with candidates, fostering informed voting. Despite initial voter apathy, the tool encourages engagement and thoughtful voting, even in seemingly one-sided races.

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