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The big debate with Elena Jasper: Marketing Architects CMO and podcaster on the Brand vs Performance debate, and the power of TV
Description
In this episode, host Ben Norman is joined by Marketing Architects Chief Marketing Officer, host of The Marketing Architects Podcast, Triathlete, former Junior Olympics competitor, and all-round marketing effectiveness fiend, Elena Jasper.
Elena is best known for championing TV’s role in the modern media mix, whilst challenging outdated and inaccurate thinking that overlooks the potential power of TV for brands today.
Elena and Ben discuss advertising’s obsession with short term results, why TV can do both the long and the short, and why we need to stop putting channels in boxes.
Elena then busts some common marketing myths before deciding to banish the Performance vs Brand debate, whilst explaining why B2B and B2C aren’t really that different after all, why Brand might have a brand problem, and why we shouldn’t be so afraid of AI.
Before leaving, Elena makes the case to bring back the belief in reach and having a little more fun, then Ben remembers some bad boots on a Swiss mountain, and Elena recalls a big Olympic moment.