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The World Beyond Search: Google’s New Patent.
Published 3 months, 2 weeks ago
Description
A brief reflection on how search is evolving.
I’ve been relying more on AI than traditional search lately. With tools like Google’s AI mode, answers are often summarized upfront.
A new Google patent suggests an even bigger shift: instead of sending users to websites, Google may generate customized pages using content from across the web.
This could change the role of websites—from destinations to sources of structured data that AI recombines.
It raises questions around traffic and ads, but also highlights an opportunity: well-organized, high-quality information may be more likely to be selected and reused.
Search may be moving from pages to reconstructed experiences.