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Hub & Seek: How Lufthansa is Playing the Long Game feat. Felipe Bonifatti (VP Asia Pacific, ME & JV East, Lufthansa Group)
Season 1
Episode 64
Published 2 months, 1 week ago
Description
Episode 64
100 years of Lufthansa. One guest who's been there for 34 of them.
In Episode 64 of The Indian AvGeek, we sit down with Felipe Bonifatti, VP Asia Pacific, Middle East & Joint Ventures East at the Lufthansa Group – the man responsible for the Group's entire passenger airline business across this part of the world, covering brands like Lufthansa, SWISS, Austrian, Brussels Airlines, Discover, and now ITA Airways.
In a wide-ranging conversation, we dig into what Lufthansa's centenary means beyond the anniversary liveries and whether the "We Are The Journey" brand campaign is actually a strategic tool or just a beautiful poster. We talk about the APAC market, India's fast-heating, non-stop landscape, and whether Lufthansa's future in India is about flying point-to-point or feeding its Frankfurt and Munich hubs.
We ask about ITA Airways and a big, unspoken question: could Rome become Lufthansa's southern gateway to Asia? We talk about the expanding joint venture with Singapore Airlines, metal neutrality, and whether Star Alliance is still the most important card in the group's APAC hand — or whether bilateral partnerships have quietly taken over.
Felipe also gives us a candid look at the 777-9 delay, the complexity behind Allegris' five business class variants, and something you rarely hear from airline executives: the hardest truths about running a European network carrier in a world that doesn't give everyone the same rulebook.
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