Episode Details

We crunch the latest fitness business headlines all in under 5 minutes.

This week, the industry steps into the big leagues at the HFA Show. GLP-1 medications continue to reshape the fitness industry. Novo Nordisk raises the bar with higher-dose Wegovy, while Daxko introduces a model for gyms to participate in medical weight loss without taking on clinical risk.

We also cover Xponential Fitness’ FTC settlement, the Les Mills and Life Fitness partnership, Myzone’s expansion beyond cardio, new resistance training guidance from ACSM, the rise of recovery tech, and a new premium health club concept in Las Vegas.

And yes, even Kraft Mac & Cheese is adapting to the protein trend.

This Week In Fitness: 
-HFA Show: Industry enters the “big leagues”
-Daxko Launches Elevate Wellness (GLP-1 integration)
-Novo Nordisk Wegovy HD approval and results
-Xponential Fitness FTC settlement
-Les Mills x Life Fitness partnership
-Myzone strength tracking + Garmin integration
-ACSM resistance training guidelines update
-Robotic Therapeutics recovery tech expansion
-Everhaus private health club concept (Las Vegas)
-Kraft PowerMac protein launch

Stay fit, stay informed, and keep your fitness business in shape.
#fitnessbusiness #gymowners #fitnessindustry