Episode Details

“If it was made in a lab… question it.”

In this episode of Grocery Pulse, George Goodwin and Mike Schmidt expose how modern food is engineered to override your natural instincts. While we’re designed to crave real, whole foods, most people’s taste buds have been hijacked by hyper-processed ingredients built for addiction—not nourishment.

They break down how food companies apply behavioral science—similar to what was once used in cigarettes—to keep you coming back, and why making healthier choices can feel so difficult. But the truth is, you’re not broken—the system is. And once you see it, you can take your power back.

🔍 George and Mike dive deep into:

Hijacked Taste Buds: Why real food doesn’t hit the same anymore
Engineered Addiction: How food is designed for repeat consumption
The Simple Rule: If it grows or has a mother—eat it
Shopping Smarter: Why the edges of the grocery store matter most

Your health doesn’t start with willpower—it starts with awareness.

Follow for more grocery truths.

Connect with Mike Schmidt:

• Website: ⁠⁠superfoodsuperhuman.com⁠⁠

• Instagram: ⁠⁠@mike_schmidt_⁠⁠

Connect with George Goodwin:

• Kōbu: ⁠⁠enjoykobu.com⁠⁠

• LinkedIn: ⁠⁠George Goodwin