Episode Details

Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets

Your Shopify backend might be costing you sales and most apparel brand owners don't realize it.

In this episode of The Business of Apparel Podcast, Rachel breaks down the exact backend systems used by professional apparel companies to stay organized, scale product lines, and eliminate inventory mistakes.

After hosting a live Shopify Backend Cheat Code Workshop, Rachel shares the most important lessons every fashion brand should implement immediately, including how to structure style numbers, product names, SKUs, descriptions, and product variants so your Shopify store runs smoothly.

If your inventory feels messy, your reports don't make sense, or you're struggling to keep track of products as your brand grows, this episode walks you through the systems that simplify everything.

Sign up for FREE events and masterclasses here: https://www.thebusinessofapparel.com/events

Join The Board here: https://www.thebusinessofapparel.com

Key Moments:

00:00 Did You Miss the Shopify Workshop?

01:14 Top Five Backend Focus

01:45 Smart Style Numbers

05:25 Smart Product Naming

07:26 Join The Board!

08:46 SKU Structure Basics

09:43 Product Descriptions Story

11:01 Variants Data Consistency

12:53 On Demand Masterclass Offer

14:28 Upcoming Free Workshops

15:43 April Finance Masterclass

16:22 Wrap Up

Watch more of The Business of Apparel Podcast episodes:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.