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Episode 22 – Elma Madzar • Fashion My Way | Where Style Becomes Modular
Description
What if personalization meant choosing how a garment is designed — not changing who you are to fit it?
🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Elma Madzar, Founder of Fashion My Way, to explore how technology-enabled customization is reshaping the fashion industry — from the fitting room experience to on-demand production and data-driven design.
Drawing on over 20 years of retail experience, Elma explains why the future of personalization lies in intentional design, not infinite options. She shares how brands can use modular systems, real-time data, and consumer insights to help women feel seen and confident — while improving conversion, reducing returns and waste, and building smarter supply chains.
This conversation explores:
• Why personalization at scale is the next evolution of fashion
• The limits of traditional sizing and fitting rooms
• How tech-enabled customization reduces waste and inefficiency
• Using consumer data to improve design and forecasting
• Balancing brand vision with meaningful customer experiences
If you’re interested in fashion innovation, retail strategy, or the future of consumer-centric design, this episode is for you.
Guest:
👤 Elma Madzar
🔗 Instagram: @elmamadzar_
🔗 LinkedIn: https://www.linkedin.com/in/elmamadzar/
✨ Connect with Claire Lys to explore how AI and innovation can elevate fashion businesses — or to be featured on The Fashion Translator.
🎥 Intro video by Rana Unity