Episode Details

Wondering how you can get the attention of your ideal clients? It's a noisy marketing world out there, but you can break through the noise. Learn how one digital agency owner is growing a social community with tens of thousands of prospects. In this episode, learn the ins and outs of creating a Facebook group that provides value and connects people so you can beat out your competition and stay top of mind.

In this episode, we'll cover:

• 2 benefits to building a Facebook community.
• Tips on creating and managing an engaging group.
• How to avoid common pitfalls when creating a Facebook group.

Today's guest is Arne Giske, a digital agency owner whose business sky rocketed after creating a Facebook community has over 29,000 members in just one year (and still growing!). He's here to share tips on creating and managing an engaged group plus pitfalls to avoid so you can generate new agency business.

It took Arne 6 months to take his Facebook group from 0 to 1,000 members but just another 6 months to jump from 1,000 to 18,000! (It's called Millenial Entrepreneur Community - check it out here.)

It's better than an email list because people choose to see and engage with their Facebook communities every day.

1- Eliminate Your Competition

Creating a community and helping to connect and serve others. In a very busy, digital world your prospects want to feel seen and heard. You can help them by creating a community of like minded individuals where they can ask questions and idea-share. The best way to break through the noise and clutter of your competition is to help, not hype. Doing this will make you stand out from the "me too" agencies.

2- Member Development Builds Revenue

As your community grows it's members are more likely to work with you. Members become aware of you and your brand. As an active member of the group you'll be building trust and authority with your comments, answers and helpful posts. When you provide value first, it will come back to you.

So, there are millions of Facebook groups out there. What can you do to make sure yours is different? The key is making sure people want to join and engage in the group. You can't even begin to monetize your group until you have active members participating in it.

First, set the mission for the group. What is the intention for bringing these people together? Why would someone want to join this group? Arne says he has started some other groups that flopped entirely. Looking back, it's because his other groups were self-serving. People could see through his motives and chose not to be involved a sales platform.

Also, understand the basics of Facebook's algorithms and use it to your advantage. Facebook groups grow because of engagement. Every like, share, comment and post counts! The more engagement, the more Facebook suggests your group to non-members. It becomes very cyclical: member growth = more engagement = more growth = more engagement, and so on.

Naming is important, so take your time. The first three words in the group name will determine whether people want to join or not. Arne suggests making the group name keyword heavy. People will join groups that are relevant to their life, so reach your target audience by identifying them in the group name. (This is another reason why your agency must have a niche!)

Arnes says the best way to manage a Facebook community to to give the members freedom whil