Episode Details

Are you "that" agency? Do you tend to talk a lot about how smart you are? The awards you have won? It's easy to fall into this trap of trying to sell your agency as the best, but sometimes it's to the detriment of the client /agency relationship. Not anymore. Learn how to scale your agency by collaborating with your client to make their lives easier. Be the agency that keeps things simple and lets the client shine.

In this episode, we'll cover:

• The best way to scale your agency.
• Which clients you should be paying attention to.
• How to make your client shine.
• How to prove your agency's worth.

Today I chatted with Melinda Byerly, founder of her digital consultancy Time Share CMO. She's got over fifteen years experience in Silicon Valley working in tech with start-ups and becoming an expert in digital marketing and analytic attribution. She's also learned a thing or two about clients needs when it comes to data and analytics, as well as how to manage those expectations. Melinda is sharing all this and more with us so you can learn how to set your client up for success and ultimately, setting yourself up for success as well.

There is a danger to scaling too fast. If you're a service business, it's so important to find the right people that will help you move towards your goals. Instead of proposing marriage first, maybe it's time to try "going on a date" instead?

When you're looking for the right person, it can take time to see if you will work well together, so that's when you "go on a date." Don't do a contract, do a project - just one, minimal-commitment-type project together first. If that goes well, do another project together. This will allow you to get a feel for that person, how you work together and how they fit into the agency.

Build your agency one person at a time and take it slow, so that it's the right fit.

"Dating" is a great concept with clients as well. Find out what keeps them up at night, do they wish they had somebody doing X?" Then focus on X first. Take it one problem at a time to make sure it is going to be a true client/agency partnership.

Taking on a bad client can be like a cancer. I like to say: there are no bad clients, only bad prospects or a bad process. If you don't qualify your prospects, you could be letting in the wrong ones. And, if they aren't following your process in the beginning, they are not going to follow your process under contract. Pay attention to those red flags!

Either bad clients never should have been let in, or you created them.

Think about your prospects... Are they responsive? Pleasant and respectful? Do they listen and take your feedback into consideration? These are the clients you want.

An agency/client relationship is a collaboration. You need to be respectful of your clients requests, but it's a collaborative effort and they should respect your experience and expertise as well.

Agencies tend to talk a lot, touting their awards and boasting their accomplishments. In a desire to impress, agencies are constantly selling themselves. Stop. It's better to listen and ask questions, make the client the focal point. Focus on the needs of the decision maker in order to achieve their goals and ease their pain points.

They should be.

You need to make your day-to-day client contact look good. Don't make the mistake of always trying to make yourself look good and in the process throw your sponsor under the bus.

Before doing a presentation to a larger group, meet with your direct client contact. You are presenting on their behalf, so position things the way they