Episode Details

In this episode, @cleoloque shares the real story behind building Hiraya Pilipina from just borrowing ₱20,000 from her parents to becoming a 9-figure brand. What looks like overnight success was actually built through trial and error, expensive mistakes, and moments of doubt that most people never see. From failed product launches to a multi-million peso event that didn’t go as planned, this conversation reveals what it really takes to build something meaningful from scratch.

This episode also dives into the lessons most entrepreneurs learn the hard way. Cleo talks about the importance of starting small, building systems before scaling, and why growth doesn’t come from doing more but from fixing what already exists. Beyond business, she opens up about choosing freedom over money, setting boundaries even with family, and breaking generational expectations to live life on her own terms.

We discuss:

* How ₱20,000 turned into a 9-figure brand

* The expensive mistake that changed how she makes decisions

* Why starting small leads to bigger wins

* The importance of systems before scaling

* Why having a “no” person in your team matters

* Setting boundaries and breaking generational expectations

If you’re building something of your own or figuring out your next step, this episode will give you clarity on what actually matters.

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Success Tips for Young & Aspiring Entrepreneurs W/ Cleo Loque | Ep. 141

https://youtu.be/UlazTLqycJI?si=_NvQ6KP557M96roG

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