Episode Details

What does it take to market cybersecurity at one of the world's most recognized brands? Jess Shields, Director of Product Marketing at Mastercard, brings 20 years of hard-won experience to this conversation.

From leading the global launch of Mastercard's acquisition of Recorded Future, a major player in threat intelligence, to navigating the complex dance between product marketing and product management, Jess breaks down what it really means to bring enterprise security products to market with clarity and impact.

She shares the practical frameworks she swears by (including a four-quadrant prioritization grid that keeps her and her PM partners aligned), her philosophy on customer-centric positioning, and why she believes product marketers need a seat at the table from day one – not just at launch.