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The 2026 Digital Marketing Strategy That Actually Works for Dundee-Based Companies

The 2026 Digital Marketing Strategy That Actually Works for Dundee-Based Companies

Episode 231 Published 6 months, 2 weeks ago
Description

If you run a business in Dundee and want to grow in 2026, which digital marketing strategies should you focus on to generate consistent leads and revenue? This video explains the key channels Dundee businesses should prioritise, including SEO, PPC, social media, AI visibility and performance-based lead generation. Many businesses waste money because they fail to track results, which leads to poor decisions and inconsistent growth. The discussion shows why setting KPIs is critical because it allows you to measure spend, leads, contact rates and conversions across each channel. James Dooley and Kasra Dash break down brand SEO, Google Business Profile optimisation, organic SEO, backlinks, content marketing and paid ads. The video also highlights AI platforms as an emerging opportunity and explains why diversifying lead sources improves stability because relying on one channel limits scalability.

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