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AI Ads & Measurement: What AI Adoption Means for Modern Digital Agencies S1 EP13
Description
In this episode of Bot Boundaries, co-hosts Jackie and Katie welcome Simon Poulton, EVP of Innovation and Growth at Tenuity, who shares insights on how AI is transforming digital advertising, measurement, and agency strategies. They dig into practical applications, ethical considerations, and future trends in AI-driven marketing. Plus, they break down a few recent AI ads and give their honest takes in the Love It or Leave It segment.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/bot-boundaries/id1867232401
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Chapters
00:00 Introduction to AI in Digital Advertising
02:58 AI's Evolution and Practical Applications
06:00 Balancing AI with Client Needs
08:50 Transparency and Ethical Considerations in AI
11:52 The Risks of AI: Model Drift and Quality Degradation
14:57 Skepticism and Critical Thinking in AI Usage
17:58 The Future of AI in Creative Work
26:08 Building AI Simulators for Client Interactions
27:54 Navigating Digital Ad Measurement Challenges
33:39 The Future of Media Mix Modeling and AI Integration
38:21 Advice for Startups in a Changing Landscape
40:14 The Role of AI in Performance Marketing
41:08 Evaluating AI-Generated Advertising: Love It or Leave It
Reference links to explore key topics discussed: