Episode Details

Everyone is talking about AI right now. Most of them are trying to sell you something.

Drew and Sean from Increase Construction are not. They went quiet, leaned in hard, and built something real. 

A team of AI agents running inside their business. A general manager. A marketing manager. Operations. Sales. Each one with a name, a role, and a job to do.

They deliberately stalled hiring staff for over a year because they had a gut feeling something was coming. They were right.

In this episode, Drew and Sean pull back the curtain on exactly what they've built, what it cost, what went wrong (including the 3am wake-up call from a $2,000 bill), and what it means for builders who are watching all the AI noise and wondering what's actually worth paying attention to.

This is one of the most practical conversations we've had on the podcast. No jargon for the sake of it. No selling a widget. Just two guys who broke the thing 40 times and came out the other side with something that works.

What we cover:

• What AI agents actually are — and why they're different from talking to ChatGPT
• How Drew and Sean built a virtual team that reports, learns, and checks its own performance
• The real cost — $5 to $10 a day to run the whole operation
• The $2,000 mistake at 3am and what it taught them about guardrails
• Why they chose to invest internally instead of hiring three full-time staff
• Practical use cases for builders — NCC compliance, defect manuals, trade sourcing, multi-channel marketing
• How AI removes the admin layer and gets better information to the decision-maker faster
• Why most AI products in construction are just repackaged widgets with a new label
• What "leaning in" actually requires — and why doing it half-hearted will burn you
• Where this is heading for builders over the next 12 months

If you've been sitting on the fence with AI, this episode will help you figure out where to start and who to trust.

Links and resources: Increase Construction — https://www.increaseconstruction.com/about