Episode Details

Let's talk about newsletters. Specifically, what makes a really good one for your creative business. And more importantly, why so many of them don't work.

In this episode I share what i've been noticing from the newsletters I love the most right now, what's working in my own, and exactly what separates the ones people genuinely look forward to from the ones that quietly get ignored.

• [00:00] Introduction: What makes a good newsletter, and why so many don't work
• [01:11] Three newsletters I have been reading and why they're brilliant
• [04:46] What I am working on in my own newsletter right now and the platform i use
• [08:55] The Data: Why newsletters are quietly outperforming social media right now
• [11:42] Three things that make a really strong newsletter
• [14:12] Why handing your newsletter voice to AI is one of the most costly things you can do for your creative business
• [18:16] Where people are going wrong
• [20:58] Why your newsletter is the thing that changes everything when you finally have something to offer

"Your website is your home. Your newsletter is how you keep the door open."

• Read: This Week's Full Journal Post
• Newsletter Link: Skye McAlpine – The Dolce Vita Diaries on Substack
• Newsletter Link: Ella Mills – Learning To Live Well on Substack
• Newsletter Link: Rick Mulready – The AI Playbook
• Link: The Six Month Programme - The Bright Line
• Link: The Base Notes
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Instagram:

  Listen Now