Episode Details
Back to Episodes“What happens when an EA org actually invests in marketing? A case study.” by nickbrownco
Description
This post reflects one campaign run in close collaboration between a digital marketing agency and an EA-adjacent org. Results exceeded expectations, but may not generalize. We aim to share lessons, not promote a particular approach or provider.
Epistemic status: Practitioner sharing one campaign's results. Reasonably confident in the numbers; less certain about generalizability to other orgs or cause areas. I run the agency that ran this campaign, so take the framing with appropriate skepticism.
What We Did and What Happened
In late 2024, Consultants for Impact, an EA-adjacent org that helps management consultants transition into high-impact careers, partnered with our agency, Effct.org, to run a digital marketing campaign on Facebook, Instagram, and LinkedIn. The goal was straightforward: reach working consultants who might want to do more good with their careers, but don't know where to start.
Our goals were initially reach more consultants, build their newsletter, and see if paid media could move the needle for the org. What we got was much more than we planned for.
By the end of 2025 we had generated:
- 11,000+ newsletter subscribers (a 5,500% year-over-year increase)
- 44 million impressions across platforms (13x CFI's initial goal)
- 5,200+ LinkedIn followers (220% YoY [...]
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Outline:
(00:47) What We Did and What Happened
(02:13) This post shares what we learned, for EA-aligned orgs thinking about whether marketing is worth trying.
(02:21) How We Did It
(02:24) 1. Set clear goals
(03:19) 2. Meet your audience where they are
(04:15) 3. Find a content model that works, then use it
(05:25) 4. Treat it like a test
(06:23) 5. Work with a partner who gets your mission
(07:07) When This Might (and Might Not) Generalize
(07:55) A Personal Note: How I Got into EA and Marketing
(08:50) Why This Matters
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First published:
March 18th, 2026
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Narrated by TYPE III AUDIO.
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