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Tougher than Court - Jennifer Rizzotti on the Business Side of Women's Basketball

Tougher than Court - Jennifer Rizzotti on the Business Side of Women's Basketball

Published 7 months, 1 week ago
Description

Brooke Goff and co-host Brian welcome Jen Rizzotti—former UConn star and now President of the Connecticut Sun—for a wide-ranging conversation on leadership, women’s basketball, and what it takes to build something that lasts.Jen takes us from the early UConn days with Geno Auriemma and a “small, young, feisty” roster to the rapid evolution of women’s hoops—from limited exposure and the ABL/WNBA beginnings to today’s surge in attention, branding, and business growth. They also get into NIL, the difference between endorsements vs. “pay for play,” the realities of social media pressure, how teams support players with media training and mental health resources, and what it means when the league encourages athletes to show up as their full selves.A smart, funny, and honest look at the game—on the court and behind the scenes.

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