Episode Details
Back to Episodes
The Digital Divide: Can Local Media Finally Move Beyond Linear?
Season 1
Episode 3
Published 6 months, 3 weeks ago
Description
Everyone in local media agrees the future is digital. So why is the industry still operating like it's not?
In this episode of In The Vicinity, local media veterans Tim Hanlon and Jim Wilson dig into the growing disconnect between where audiences are heading—and how local broadcasters are still structured to do business. Despite years of investment in CTV, streaming and digital ad platforms, the gravitational pull of linear TV economics continues to shape strategy, slowing real transformation.