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This week on Found in AI, Cassie is covering two major developments that signal where AI search is heading, and what marketers and founders should be paying attention to right now.

First, OpenAI published a detailed security framework on how they’re designing AI agents to resist prompt injection. They’ve confirmed this is an ongoing challenge that won’t be fully “solved,” and they’re training their systems to be increasingly skeptical of content that tries to game them. For marketers, this reinforces why genuine authority and clean structure matter more than ever.

Then, Google announced the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Search is now pulling from users’ Gmail, Google Photos, and purchase history to deliver hyper-personalized answers. For brands, this means first-party data has just become a critical part of an AI visibility strategy.

Both stories point to the same conclusion: AI systems are getting smarter about trust, and the brands that earn it are the ones that stay visible.

Covered in this episode:

• What prompt injection is and why OpenAI says it’s unlikely to ever be fully solved
• How OpenAI is using automated red teaming to find new attack patterns before bad actors do
• Why AI agents being trained to resist manipulation is a signal that trustworthy, well-structured content wins
• What Google’s Personal Intelligence feature does and how it’s changing search personalization
• Why first-party data (collected ethically) has just become even more critical for AI visibility
• How entity authority is expanding from the public web into someone’s personal Google ecosystem
• How both stories connect back to the FSA Framework and what it means for your content strategy

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com