Episode Details
Back to EpisodesThe Future of Beauty Is Personal: How to Build a Brand That Keeps Customers Coming Back with Mariam White
Description
There are two kinds of businesses: the ones that sell products and the ones that care about their communities.
Today, Kristina chats with Mariam White, founder and CEO of Living Beauty, a Canadian luxe spa and distributor of premium beauty products. Together, they discuss Mariam’s journey from beauty school to launching her dream storefront in Toronto.
Mariam shares what it really takes to create a brand people return to not just once, but for years. Spoiler: she believes in choosing depth over trends every single time.
Key takeaways to listen for:
- Building a product-based business without losing your voice
- How Mariam keeps Living Beauty’s vision at the heart of everything she does
- Why “hot” trends aren’t always worth chasing
- The surprising ROI of a thoughtful brick-and-mortar
- What makes community building in business feel genuine instead of gimmicky
- The future of the beauty industry and why in-person connections matter more than you think
If you’ve ever felt pulled in too many directions in your business, this episode will remind you that building something true to you is both possible and your greatest strength.
Get 10% off your next order at Living Beauty with the code SOCIAL10.
Connect with Mariam:
Storefront Location: 672 Dupont St, Toronto, ON
Also mentioned in the episode:
Work with AM Creative for your next big business move!
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