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Howard Hanna — the largest independent brokerage in the United States — just launched its own private listing platform called HannaList. This is the move that could trigger an industry-wide domino effect, and every South Carolina real estate agent needs to understand what it means for how homes get bought and sold.

In this episode, Gary Pickren breaks down the HannaList launch, why it's a major escalation in the private listing network trend, and what happens to buyers, sellers, and agents when more inventory moves off the open MLS. If Compass started this fight, Howard Hanna just made it a war.

What's covered:

• What HannaList is and why Howard Hanna's entry into private listings is a bigger deal than Compass — and what comes next
• How private listing networks make buying a home harder than it's been since 1985 — particularly for buyers without insider access
• The domino effect: which major brokerages are likely to follow Howard Hanna's move and what it does to MLS relevance
• What South Carolina real estate agents and buyers' agents should be doing right now to protect their clients' access to inventory

When the largest independent brokerage in the country goes private, nothing about the home buying process stays the same. South Carolina agents need a plan.

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.