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161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson
Description
What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business.
Key Timestamps:
00:00 – 13 Years In, Still Pivoting
02:40 – The Retreat That Changed Everything
04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It”
06:30 – When Life Fell Apart
09:00 – The “I Don’t Get It” Moment
13:30 – Pricing Shift, Identity Shift
15:20 – What’s Next: Creativity and Expansion
“The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa Wilson
This episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage.
Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense.
Useful Links
Learn about The Business of Coaching programme
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Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
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Download the 12 ways to get clients now
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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