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Asking fans to help wind the cables: Picture Parlour on what it's really like to be a touring indie band in 2026

Asking fans to help wind the cables: Picture Parlour on what it's really like to be a touring indie band in 2026

Published 7 months ago
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Your easy weekly guide to the music biz and how it all works. Become a ⁠⁠⁠⁠⁠⁠Superfan of the podcast for free – and enjoy a weekly Superfan Lock-in section!⁠

This week Katherine and Ella from ace UK indie band Picture Parlour talk about the stark economic realities of being a touring artist in the modern music industry. They're joined by David Martin from the Featured Artists Coalition (FAC), who explains why his organisation is handing out top-up financial support to help artists like Picture Parlour get out on the road.

(As ever, our ⁠⁠Patreon Superfans⁠⁠ get the full interview with extra bonus conversation!)

In this episode:

  • Katherine and Ella explain the huge financial pressures of touring – while inflation has soared, artist fees have remained largely unchanged, and yet ticket prices are kept low to maintain demand.

  • How Picture Parlour lost approximately £10,000 on a recent support tour, even when trimming their budget by asking fans to help at the venues.

  • With this in mind, David explains why The FAC is distributing £125,000 to artists to help get them on the road – and how he hopes to put the money to work effectively and fairly.

    The band also talk about the reality of a major deal, where the initial financial boost depletes rapidly when paying for tour transport, crew salaries, and accommodation.

  • They explain how a record deal doesn't provides even a living wage – and that artists often still struggle to pay basic rent while being signed.

  • There's lots of positive news too! They all talk passionately about why independent venues remain so important (for example: they met in The Castle in Manchester!) and how they're essential melting pots where people can meet and community can thrive,.

  • Plus the band are excited to go on the road again in support of their newest album.

More on the fabulous Picture Parlour: pictureparlour.co.uk - and get yourself tickets to their tour here https://linktr.ee/pictureparlour.

More on the Featured Artist Coalition’s UK Artist Touring fund, which aims to plug shortfalls and de-risk touring for all types of artists: https://thefac.org/ukatfund

You can apply here – but be quick – the deadline for applications is 23:59pm on Friday 20th March 2026: https://forms.gle/SLvWLASSR9o3nodv8

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As ever, we welcome your feedback, emails and – in particular – any questions you might have about how the music biz works!

Email us: ⁠⁠thepriceofmusicpodcast@gmail.com⁠⁠

See you next week!

Steve and Stuart

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