Episode Details
Back to Episodes
177. The new reality for GTM leaders: No one has been here before
Description
What should a GTM leader do when the market is changing faster than any playbook?
AI, geopolitics, and shifting market dynamics are creating a moment in business history where no leader has a perfect roadmap — but that doesn’t mean standing still is the answer.
In this episode you’ll learn:
- Why the acknowledgment “no one has been here before” is actually a leadership advantage
- How to reset your partnership ecosystem when markets and technology shift rapidly
- The three questions every GTM leader should ask to identify which partners to deepen, recalibrate, or release
Listen to this episode of The Partnership Playbook to learn how strong GTM leaders move forward, strengthen the right partnerships, and build momentum even when the future is still unfolding.
New episodes Tuesday, Thursday and Saturday.
More from Phil Hayes-St Clair
Subscribe to my weekly Leadership Letter (and get immediate access to my Frameworks Vault)
FOR CEOs
If you’re stepping into bigger leadership moments and want support at the CEO level, explore my CEO Coaching.
FOR GTM LEADERS
If you're ready to build a repeatable GTM system that actually closes deals and creates leverage for your organisation, apply to join The Partnership Lab
The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.
PS - Have a CEO guest recommendation for the show? Share this link with them.