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Forget Cost Per Acquisition. It’s All About Lifetime Value | ft. Scott Irwin | Ep. 490

Published 9 hours ago
Description

If you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.

In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).

You will learn how to turn one-off callers into long-term customers through better service, follow-up, urgency, and training your team to deliver a standout in-home experience that drives repeat work and referrals.

Key Chapters:


Related Episodes:
Episode 439 with Scott Irwin (Network Plumbing journey)
Episode 440 with Scott Irwin (Designing your ideal life)

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🎙️ About Our Guest: Scott Irwin
Scott Irwin owns Network Plumbing in Sydney, leading a 120-person team across plumbing, electrical, HVAC, and handyman services. Having been in the industry since 1987, he shares practical insights on enhancing long-term customer value in reactive trade businesses.

CONNECT WITH SCOTT IRWIN
Website: https://networkplumbing.com.au/
Facebook: https://www.facebook.com/networkplumbing
Instagram: https://www.instagram.com/networktradies_/
LinkedIn: https://www.linkedin.com/company/network-plumbing/
Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/ 

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