Episode Details

If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you.

Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media.

We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out.

We also talk about one of the biggest mindset shifts doulas need around Instagram: your goal is not to become famous online. Your goal is to become the go-to doula in your local area.

Inside this conversation, you'll learn:

• what doulas should post on Instagram
• how to use Instagram to get local doula clients
• why Instagram matters for birth workers and postpartum doulas
• how to use keywords and hashtags so pregnant women can find you
• why carousels, collaboration posts, and networking matter
• how to make your Instagram profile easier for potential doula clients to understand
• why consistency matters more than chasing viral content

If you've been asking: "What should I post as a doula on Instagram?" "How do I market my doula business on social media?" "How can I get doula clients from Instagram?" …this episode will give you practical ideas you can start using right away. This video is for the doula who wants more client inquiries, better visibility, and a simpler Instagram strategy, make sure you subscribe for more training on doula marketing, doula business growth, and how to build a sustainable doula business.

✨ Connect with Molly on Instagram : @mollyacahill   / mollyacahill  

✨ Connect with Darcy on Instagram : @thedouladarcy 

Listen Now