Episode Details

Probe finds firms use online marketing tool to manipulate product information

调查发现企业利用在线营销工具操控产品信息

Regulators and experts in China have warned of "artificial intelligence data poisoning" after the annual 315 consumer rights gala, which was held on Sunday, exposed the fabrication of promotional content to influence AI-generated response.

在周日举行的年度"3·15"消费者权益日晚会曝光了为影响AI生成回复而编造推广内容的行为后，中国的监管机构和专家已对"AI数据投毒"发出警告。

The findings of an investigation conducted by China Media Group, which were revealed during the live broadcast of the gala, showed the gross abuse of an online marketing tool called generative engine optimization, or GEO, that aims to enhance content visibility.

中央广播电视总台在晚会直播中披露的一项调查结果显示，一种旨在提高内容可见度的名为"生成式引擎优化"（GEO）的在线营销工具遭到了严重滥用。

The probe revealed that companies have been using GEO to mass-feed promotional articles in an attempt to manipulate the information AI retrieves when answering user queries.

调查发现，企业一直在利用GEO技术批量投送推广文案，试图操控AI在回答用户提问时检索的信息。

China Media Group reporters created a fake product — a smart wristband named "Apollo-9" — and claimed it had features such as quantum-entanglement sensors, a noninvasive blood glucose monitor and an ultra-long battery life.

总台记者创建了一款名为"阿波罗9号"的智能手环的虚构产品，并声称其具备量子纠缠传感器、无创血糖监测功能以及超长续航能力等特性。

Within hours of more than a dozen promotional articles about the nonexistent wristband being uploaded to a platform called Liqing GEO, two mainstream AI models began recommending the product in response to queries about smart wearable devices.

当十多篇关于这款不存在的手环的推广文案被上传至名为"力擎GEO"的平台后，短短数小时内，两款主流AI模型在回答有关智能穿戴设备的提问时，就开始推荐这款产品。

Li Fumin, a researcher of intelligent social governance at Shandong University of Finance and Economics in Jinan, the capital of Shandong province, said businesses that use GEO servi