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Derric Bakker - We Built Fundraising for an Era That No Longer Exists — Here's What Replaces It
Published 4 months, 1 week ago
Description
The conversation delves into the state of nonprofits today, the single biggest mistake in fundraising, the donor retention crisis, earning second gifts, treating every donor like a major donor, and understanding today's donors. Key takeaways include the importance of trust, connection, and gratitude in fundraising, the role of AI in amplifying the human connection, and the shift in donor behavior among younger generations.
Takeaways
- Trust and connection are crucial for donors
- Listening is a fundraiser's most important skill
- Gratitude is a powerful and underutilized tool in fundraising
- AI can be used to amplify the human connection in fundraising
- Younger generations want to get involved first and then give
Chapters
- 00:00 The State of Nonprofits Today
- 06:46 Donor Retention Crisis
- 16:17 Treating Every Donor Like a Major Donor
- 23:45 Understanding Today's Donors