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Shrink Flation- is it real?

Published 3 months ago
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Another episode of The Real Tale of Retail & Wholesale and Matthew came prepared… with tariffs (again 😅).

This week we covered:
• Tariffs and why they keep creeping into retail conversations
• The “monkey getting integrated into the monkey kingdom” (Matthew’s words, not mine)
• Shrinkflation vs. flattening packages — is it real or are we just noticing more?
• Gas prices climbing again and what that means for everyday spending
• The shocking news that Hooters is closing locations (say it isn’t so…)

Which led us to a bigger question:
Are more businesses actually closing… or do we just know about it faster now because of social media?

Retail has always had openings and closings — but now every headline, every bankruptcy, every liquidation hits our feeds instantly.

So is retail really worse… or just more visible?

Matthew has thoughts.
I have opinions.
And of course… a few dirty little secrets.

🎧 New episode out now.

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