Episode Details

If an investor asked, “If this device is so good, why isn’t anyone already using it?” — would your answer build confidence or quietly kill the room?

For MedTech founders, this is one of the most dangerous questions in the room because it is never just about the product. It is really a question about adoption, evidence, market readiness, and whether the business can scale. In this episode, Hakeem breaks down how to answer that question in a way that shows control, commercial awareness, and strategic maturity — so investors see a founder who understands the gap between a promising device and real hospital uptake.

By listening, you’ll:

1. Learn why investors are really asking about adoption risk, not just product quality
2. Understand which answer builds confidence and why the other responses weaken your credibility
3. Discover how to frame your evidence strategy so it signals leadership, intentionality, and commercial readiness

Press play now to learn how to answer one of the most dangerous MedTech investor questions with the confidence of a founder who understands adoption

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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.