Episode Details

Website copywriter Sara Joelle joins me to talk about something every yoga teacher needs—storytelling. Whether you're theming a class, writing a newsletter, or trying to tell people about your workshop without cringing, Sara has practical methods to make it easier.

We dig into the mindset around selling and why the voice in your head telling you you're annoying is one you made up. Sara shares her approach to breaking the fourth wall during a launch and why believing in what you're offering makes everything else click.

Sara walks through two storytelling methods—starting with the point and working backward to a story, or starting with a story and connecting it to a message. Her Cards Against Humanity game night example is worth the listen on its own.

We also talk about what actually belongs on a yoga teacher's website (hint: logistics first, credentials last) and why conversational copy beats esoteric language every time. Sara closes with a powerful reminder to stop blocking your own blessings.

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