Episode Details

Michaels, the leading craft store chain, has revamped its loyalty program to capitalize on the surge in crafting popularity. With 71% of Americans now identifying as crafters, spending an average of $3,200 annually, Michaels introduced a tiered rewards system offering 3%, 6%, and 9% cashback for Red, Gold, and Platinum members respectively. The program also includes birthday discounts and exclusive perks. Michaels has expanded its product range beyond basics, acquiring Joann Fabrics brands and increasing party supplies. Despite rising costs due to tariffs, shoppers are enticed by the rewards, positioning Michaels as a front-runner in the crafting industry.

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