Episode Details

In this episode, Geoff, Ben, Eric and Sam sit down with business coach and permaculture practitioner Bronwyn Chompff-Gliddon to explore how ethical businesses can thrive while spreading permaculture ideas into the wider world.

Watch the video episode here.

Key Takeaways:

00:00:00 – 00:03:30: Permaculture needs profitable businesses to scale beyond small communities.

00:03:30 – 00:06:00: Bronwyn’s journey connects permaculture with real-world business systems.

00:12:30 – 00:18:30: Permaculture practitioners commonly undercharge their work. Undercharging limits impact and leads to burnout.

00:18:30 – 00:26:00: Price based on value created, not time spent.

00:26:00 – 00:29:00: Permaculture challenges extractive, industrial business models.

00:29:00 – 00:33:00: Ethical businesses reinvest surplus into people and land.

00:33:00 – 00:36:30: Money can be directed like a resource in a system.

00:36:30 – 00:44:00: Marketing feels uncomfortable for many practitioners but it can be reframed as education and storytelling.

00:44:00 – 00:52:00: Giving value builds trust and attracts the right clients. Share freely, then charge for deeper expertise.

00:52:00 – 00:56:00: Good design creates far more value than it costs.

00:56:00 – 01:00:00: Success can attract criticism within the movement.

01:00:00 – 01:03:00: It’s possible to grow while staying ethically grounded.

01:03:00 – 01:06:00: Translate permaculture into language clients understand.

01:06:00 – 01:09:00: Give first, build trust, then offer paid services.

01:09:00 – 01:12:00: Real businesses must navigate taxes, systems, and competition.

01:12:00 – 01:15:00: Stay grounded in ethics as complexity grows.

01:15:00 – 01:18:00: Permaculture businesses can model real-world abundance.

01:18:00 – END: Scaling permaculture requires viable, well-communicated businesses.

 About Bronwyn Chompff-Gliddon:
Bronwyn is a business coach and permaculture practitioner based in Western Australia. She works with small businesses and entrepreneurs—especially those in the permaculture and sustainability space—helping them develop financially viable enterprises while aligning their work with ecological and ethical principles.

🔗 Website: https://evertrue.com.au 

▶️ Youtube:     / @evertruecoach   

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