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Abstract Essay, in its sixth season, features Sheila Butler as the guest, joining host Daniel Lucas to discuss how she leverages her expertise in branding, customer loyalty, and marketing strategy to help organizations strengthen their identity and build lasting relationships with their audiences. I
Description
Sheila Butler
Founder & Chief Marketing Officer using my superpowers of branding, loyalty & marketing strategy for clients. Will work for bourbon.
Sheila is a Chief Marketing Officer (CMO) with 25+ years experience in brand development & transformation, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and integrated marketing across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.
From tech start-ups to Fortune 100 companies in hospitality and financial services industries, Sheila has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships. Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more.
She has a passion for great brands and tackling complex marketing challenges and new initiatives in creative environments. She has a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.
When Sheila is not working, she enjoys traveling, trying bourbon cocktails & new restaurants, great food & wine, and watching Disney fireworks from her house.
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