Episode Details

You’ll get more out of this episode if you watch it on YouTube, because I show the actual ad and walk through the email builder on screen.

Watch it here: https://youtu.be/uelswWT0POA

Want the Testimonial Email Builder?
Send an email to vince@gabrielefitness.com with “Testimonial Email Builder” in the subject line and Vince will send it over personally.

Summary:

I recently wrote a full-page newspaper ad that’s producing:

• Nearly 30% opt-in rates
• A 100% show rate on consults
• Prospects calling in already sold, saying “I want what Helen had.”

In this episode, I break down the testimonial strategy behind that ad, why I stopped using ChatGPT for writing, and how I created a Testimonial Email Builder that helps gym owners write a compelling email in about 7 minutes.

I walk through the builder, show you the ad itself, and explain the direct-response principles behind it — including:

• Why social proof (Cialdini’s most powerful persuasion principle) drives conversions
• How a single testimonial story can do most of your selling
• The one email per week strategy that compounds into real revenue over time

Watch the episode on YouTube: https://youtu.be/uelswWT0POA
 

Want the Testimonial Email Builder?
Send an email to vince@gabrielefitness.com with “Testimonial Email Builder” in the subject line and Vince will send it over personally.

Need help getting more leads, making more money, or buying your time back from your gym business? 

Click here to schedule a free one on one strategy session!