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I'm excited to share the latest episode of the Digital Supply Chain podcast with you! In this episode, I had a fantastic conversation with Isaac Hetzroni, the Founder and CEO of Imprint Genius, the Sourcing Guy on TikTok and YouTube, and an expert in sourcing, swag, and supply chain.

Isaac shares his journey into the world of sourcing and how his passion for learning helped him build his company. We dive into:

🌐 The importance of building relationships in sourcing and overcoming language barriers
🛠 Navigating the complexities of the supply chain, from manufacturing to logistics
🎁 The world of promotional products and the best practices for creating effective swag
⚪ White labeling vs. custom manufacturing and how to make the right choice for your business
🔮 The future of the sourcing and swag market, including the shift to on-demand production

Isaac also shares some valuable insights into why many businesses think they need custom manufacturing, when in reality, white labeling could be the more efficient and cost-effective option. We discuss how focusing on your differentiating factors, such as marketing, designs, and branding, can help your business succeed.

For more information about Isaac Hetzroni and his work, check out the following links:

🔗 Sourcing Guy: https://sourcingguy.com
🔗 TikTok and YouTube: @thesourcingguy
🔗 Imprint Genius: https://imprintgenius.com
🔗 Instagram: @isaachetz

Don't miss this insightful conversation - tune in to the episode now or watch it on YouTube here

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• Alicia Farag
• Kieran Ognev
• Gary Lynch

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