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In this episode of the Sustainable Supply Chain Podcast, I sit down with Tara Milburn, founder and CEO of Ethical Swag, a certified B Corp reshaping the promotional products industry. Too often, branded merchandise ends up as waste or is produced under questionable conditions. Tara and her team are proving there’s a better way, where every procurement choice can align with values, improve transparency, and create measurable impact.

We discuss how Ethical Swag was built on the principle that business can be a force for good, even in a sector not known for sustainability. Tara explains why greenwashing remains a challenge, how third-party audits are essential for supplier verification, and why embedding sustainability across all departments, much like digital transformation, creates lasting change. She also shares practical strategies for procurement teams, such as offering “good, better, best” options that balance budgets with environmental and social impact.

One of the most striking parts of our conversation was the reminder that products with your logo should reflect your brand values, because when those items end up in landfill, so does your reputation. Tara shows how companies can move beyond token gestures to meaningful storytelling, from seed paper giveaways linked to the UN Sustainable Development Goals to impact reporting that makes sustainability visible.

If you’re a supply chain leader looking to reduce waste, build brand trust, and rethink procurement as a driver of sustainability, you’ll find this episode full of insights and inspiration.

The Executive Wins Podcast features inspiring Executives who share their biggest wins.

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