Episode Details

In this episode of Simple Doesn’t Mean Easy, Michelle Visser speaks with former food industry consultant Dr. Glenn Livingston, who once advised major food corporations on how to sell more processed foods.

Dr. Livingston reveals how processed foods are intentionally engineered to keep consumers eating. From strategic packaging and advertising psychology to subtle flavor variations within a single bag of chips, food companies use sophisticated techniques to trigger our brain’s natural instincts for variety and reward.

The conversation also explores how marketing claims—such as “made with avocado oil” or “no artificial dyes”—can make ultra-processed foods appear healthier than they really are.

Dr. Livingston explains why processed foods create powerful cravings and why reducing them can dramatically improve eating habits. He also shares practical tools to help people regain control over their food choices and stop rationalizing unhealthy habits.

This episode offers an eye-opening look into the psychology and science behind modern processed foods—and how to break free from their grip.

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About Michelle Visser

Hi, so nice to meet you! I’m Michelle, a former processed food junkie turned real-food enthusiast.

My husband and I live on a small New England farm and sugarbush with a lot of gardens. But I’m passionate about helping folks have more real food in their lives, no matter where they live. No farm or garden required.

Visit https://soulyrested.com/ for more

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CONTACT: michelle@soulyrested(dot)com

If you listen to any of the following shows, we're sure you'll love ours too! Ancestral Kitchen, Pioneering Today with Melissa K Norris, Simple Farmhouse Life with Lisa Bass, Pantry Chat with Homesteading Family, Sue's Healthy Minutes with Sue Becker, Old Fashioned on Purpose with Jill Winger, The Wildly Capable Show with Liz and Joey Haselmayer, ZOE Science & Nutrition, Maintenance Phase