Episode Details
Back to EpisodesScaling a Pilates Empire Without Losing Integrity of the Method with Amy Jordan
Description
Nic sits down with Amy Jordan, founder of Pilates Addiction and creator of the WundaFormer, to explore what it really takes to build a Pilates empire without losing your purpose.
From leaving a career in entertainment marketing to opening her first studio with every penny she had, Amy shares the courage, creativity and conviction behind her journey.
They discuss equipment innovation, studio ownership, scaling through franchising, leadership boundaries, inclusive culture and the mindset required to grow sustainably.
Amy opens up about developing new Pilates apparatus, launching revolutionary home equipment and the lessons she learned about slowing down, building strong foundations and letting go of control.
She also shares her experience of facing cancer during Covid and how movement became part of her healing.
This episode is for Pilates teachers, studio owners, movement educators and entrepreneurs who want to innovate, scale and lead with integrity while staying connected to the true roots of the method.
Timestamps
00:00 Introduction to Amy Jordan
02:02 Leaving marketing and opening the first studio
07:05 Taking the leap and investing everything into her business
11:05 Expanding beyond the reformer
14:02 Sketching and inventing the WundaFormer
19:14 Opening multiple studios and building strong teams
29:22 Balancing athletic flow with classical principles
31:03 Reinventing props for better alignment at home
35:17 Building online reach and global impact
39:16 Designing a revolutionary home Pilates machine
43:01 Franchising Pilates Addiction and scaling with integrity
48:56 Leadership boundaries and empowering teams
50:52 Reflecting on what she has created
54:16 Quick fire questions
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