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No Asshole Policy for MSP Clients (975)

No Asshole Policy for MSP Clients (975)

Episode 975 Published 2 weeks, 3 days ago
Description

Live from Zero Trust World 2026, I sit down with Cobalt’s own Ian Dunstan to unpack how he transformed a small break‑fix shop into a security‑first MSP that clients happily pay more for. We talk zero trust, ThreatLocker, managed services, and why drawing a hard line on culture and client behavior might be the most powerful business decision you make this year.​

Why listen

  • Hear how Ian “ripped up” his IT business and rebuilt a modern MSP offering from the ground up.​
  • Learn how to move legacy clients onto a security‑driven stack with Kaseya, Datto, Microsoft 365, EDR, and MDR.​
  • Get practical ideas for packaging services into one top‑tier managed services plan instead of bronze/silver/gold.​
  • Understand how ThreatLocker fits into a Zero Trust strategy and how to roll it out without losing your mind.​​
  • Hear real‑world perspective on the UK Cyber Security Resilience Bill, Cyber Essentials, and what rising compliance expectations mean for MSPs.​​
  • Steal Ian’s “no asshole policy” and “pain per pound” concept to protect your team and profits from toxic clients.

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