Episode Details

Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others.

The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.

Key Takeaways

1. Build from the ground up, not the roof down. Your website needs keyword-rich URL slugs, proper H1-H6 heading structure, and semantic keywords before any social media push.
2. Three stages of buyer awareness drive every sale. Problem aware (they search Google), solution aware (they land on your page), product aware (they recognize your brand as the answer).
3. 82% of 1.9 billion websites have not been updated in 6 months. Update your website daily to signal the algorithm that your business is active.
4. Use the CNN model. Never give the full story on social media. Drive people to your website for the complete content, just like major news outlets do.
5. Google Reviews are a major ranking factor. Keep them fresh, avoid all five-star reviews (looks moderated), and embed them on your site using tools like Nudgeify.
6. Master the four types of media. Owned (your content), Paid (ads), Shared (social platforms), and Earned (press/features). Start with owned media and build toward earned.

Memorable Quotes

"You don't build a house from the roof down. You build from the ground up." — Favour [07:30]

"82% of 1.9 billion websites have not been updated in the last six months." — Favour [101:03]

"If CNN gave you the full story on Instagram, would you go to their website? No." — Favour [118:24]

"SEO is not a one-size-fits-all. It's not a cookie cutter machine." — Favour [71:17]

"The better the connection, the better the frequency. The better the frequency, the better the energy." — Favour [119:14]

FAQs

Should I focus on products or services for my website?

Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.

How often should I update my website?

Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.

What tools were recommended?

Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.

How do I build brand awareness from scratch?

Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.

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